eXp Realty EXPLAINED! | Training, Support, Stock, Revenue Share & MORE!

exp realty logo with transparent background, black lettering, with "exp" in large letters on the top line and "REALTY" in smaller letters on the second line

A quick overview on the flow of this article  

This article is going to get into the DEEP details about eXp Realty.  When I was researching eXp Realty years ago before I transferred to eXp, I couldn’t find an article that went into all the details – just a number of articles with bits and pieces of information.  Since I’m a data-guy, I thought I’d help others by crafting a detailed written guide to eXp Realty.  If there’a a certain piece of information you are looking for, then you may want to use the links in the Table of Contents to jump to that section.  

Glenn Sanford and Tony Anczer at eXp Realty EXPCON

A quick overview about me:

My name is Tony Anczer.  I am a real estate agent licensed in Illinois and Indiana.  The above/left photo is me and the founder of eXp Realty at EXPCON, Glenn Sanford (he’s a super nice guy) at EXPCON.  I’ve been with eXp Realty since 2020, and have been in real estate since graduating college in 2003 (if curious – I studied civil engineering at the University of Illinois).  I’m also skilled (and passionate about) e-business in the niche of lead generation through organic website traffic by search engine optimization (SEO) – its very likely that you are reading this article due to the SEO strategies I use, of which I teach my agents to use to generate leads for their businesses.  I am Team Leader/Sponsor inside the Agent Wolf Pack at eXp, and my favorite part about eXp is helping newly licensed, or newly transferred agents that I sponsor, plug in and succeed with eXp Realty, with the Agent Wolf Pack, and with my lead-gen/SEO training.  Please feel free to reach out with any questions you may have by cell/text at (708) 608-3000, by email at Tony@Anczer.com, or schedule a Zoom call at tonyanczer.com/meeting

Table of Contents

Click The Link To Jump To That Section

  1. Introduction
  2. History of eXp Realty
  3. 4 Pillars of eXp Realty LLC
  4. How eXp Is Setup & Operated
  5. How To Join eXp
  6. Training
  7. How To Get Paid From A Closing
  8. Revenue Sharing
  9. Stock & Ownership
  10. Co-Sponsorship
  11. Splits, Costs & Fees
  12. The Groups of eXp Realty (I’m in the Wolf Pack)
  13. eXp Commercial
  14. eXp Luxury
  15. eXp Global
  16. ICON Agent Award Program
  17. Referrals (Domestic & Global)
  18. eXp World
  19. Lead Generation
  20. Skyslope (Transaction Management Online Portal)

The 4 Pillars of eXp Realty

four pillars of eXp Realty, LLC with an image of a pillar, then the text "four pillars", and then the logo of exp realty. all the text and image is black in color. a black border surrounds the image

The Founder of eXp Realty, Glenn Sanford, his goal of eXp Realty is to be the most agent-centric brokerage, with such value to its agents, that it wouldn’t make sense for an agent to be with any other brokerage.  The 4 elements eXp focuses on to reach this goal are:

  1. Technology & Lead Generation
  2. Training
  3. eXp Realty Stock & Ownership
  4. eXp Realty Revenue Sharing
 

We will get into detail on all of these 4 Pillars later in this webpage.

The History of eXp Realty LLC

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How eXp Is Setup and Operated

When I joined eXp Realty, I had no idea how brokerages were setup and operated.  Not that its necessarily good or bad, but I didn’t know that most real estate brokerages are franchise models, wheras eXp Realty is not a franchise – it is one company. 

When explaining how eXp Realty LLC is setup and operated, I find it best to start by explaining the 2 main types of real estate brokerages – franchise models (often called “old fashioned models”), and brokerages that operate as one company.

The 2 Types of Brokerages - Franchise Models and One-Company (non-franchise) Model

A franchise is like how Subway or McDonalds restaurants are setup – there is the corporate company of Subway or McDonalds that supports the franchises, but the franchises (the local restaurants where you go to eat) are independantly owned and operated.  Conversely, Starbucks is an example of a business that is not a franchise – each Starbucks store is owned by Starbucks, and you cannot buy into Starbucks to be able to setup and run your own Starbucks restaurant.

How Franchise Real Estate Brokerage Business Models Work & Operate

In a franchise model, a group of investors form the company (let’s call the company, Banana Realty), then entrepreneurs can buy a franchise of the brokerage, and recruit agents.  Then when the Banana Realty agents have closings and earn a commission check, in the commission split, a percentage goes to the agent, a percentage goes to the local franchise, and a percentage of the commission and/or a royalty fee goes to the corporation.  Many of the “big name” brokerages are a franchise.  Examples of franchise brokerages include: Keller Williams, RE/MAX, Realty Executives, and many more. 

In this Banana Realty franchise example,  an entrenepreauner can buy a franchise from Banana Realty, and they’d then have a business name like “Banana Realty – Northwest,” or a name like “Banana Realty – Executive,” etc.  The franchise owner of “Banana Realty – Executive” (we will call the owner “Sara”) would then hire a recruiter (or sometimes called a team leader, of who we will call “Mike”) to recruit agents.  Sara pays Mike a salary to recruit, onboard, and support the agents.  Then when the Banana Realty – Northwest agents need support, they go to Mike, or possibly go to Sara, and may also have some support from Banana Realty corporate.  As it is said “speed of the leader, speed of the team,” if you join Banana Realty – Northwest, its in your best interest to make sure that Mike and Sara are skilled agents that can train you well and have available time for you to provide the support you need.  

How eXp Realty Is Setup and Operates As One Company

eXp Realty is structured as follows: Board of Directors -> Support Staff & Managing Brokers-> Real Estate Agents.

Agent Support

eXp Realty Indiana Managing Brokers Jason Engle & Morris Lucas with real estate agent Tony Anczer

In this section I will discuss how you get support from when you have a question or have an issue you need to get resolved.

I am licensed in both Indiana and Illinois, and the above/left photo is of me with the two Managing Brokers for the state of Indiana, Morris Lucas and Jason Engle.  The eXp Managing Brokers are easily accessible and can be contacted through eXp World, by office phone, by Slack messaging, by email, by cell/text, and I enjoy catching up with them at local and regional events, and at eXpCON.  eXp requires managing brokers to have years of actual production experience, of which its nice to know they have actual real estate production experience that they draw from to guide you as an agent.  (Managing brokers of many of the franchise brokerages have managing brokers that don’t have much actual production experience.)

Agent Care (Phone call)

eXp World (The Online Metaverse)

Slack Messaging

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Email

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Call/Text To Your Managing Broker

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Contact Your Sponsor

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Contact Your Upline

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My.exprealty.com

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Training

There are a number of resources available to eXp agents for lead generation.  Some of these are available to all eXp agents, some are available to agents in our Agent Wolf Pack (which you would also be in if you list me as your Sponsor), and some of these resources are available only to my sponsored agents from my organic website SEO/lead-gen training.  (As an example of what my organic website SEO process does – do a Google search for “Realtor Dyer Indiana.” Organic website leads is my primary lead source, which allows me to  cherry-pick the leads I want to take, and broker/refer out the leads I don’t take – which is nice!)

Training Available To All eXp Realty Agents

eXpUniversity

FAST Cap

Weekly "Big Agent Meeting"

Weekly State Meetings

eXpCON

Lead Generation Available To Members Of The Agent Wolf Pack

Social Agent Academy

The Social Agent Aademy is specialized training in how to leverage social media to get leads.  Social media platforms include Facebook, Instagram, Google and YouTube

Investor Academy

screenshot of a Zoom call of the weekly exp realty wolf pack training call

Weekly Wolf Pack Team Zoom Call (Production Focused)

Weekly Wolf Pack Team Zoom Call (Agent Attraction & Lifestyle Focused)

Training Available To My Sponsored Agents

Organic Website Lead Generation/Search Engine Optimization (SEO)

I am in a paid mastermind/coaching group that teaches how to build and rank websites, so that you are on page 1 of Google search results, and to be the top Google Business Listing.  I have taken these skills and applied them to real estate agent websites and Google Business Listings.  What I love about these types of leads is that before calling you, buyers and sellers have already done their online research, and when they call you, its because they want to do business with you, and aren’t “shopping agents.”  I receive so many organic leads that I cherry-pick the leads I want to work with, and refer the other leads out to other agents, and then receive a referral commision (which is usually around 30% of the total commission amount.) For my sponsored agents, I coach you in this process so that you also receive inbound leads.

Organic Website Lead Generation/Search Engine Optimization (SEO)

SkySlope (Online Transaction Management Portal)

login screen for the software "SkySlope" for real estate transaction management

Skyslope is the online transaction managment system eXp Realty uses for agents to upload their purchase and sale documents to eXp. (The above photo is the dashboard screen for SkySlope).  Once uploaded, eXp Realty staff then reviews the documents and will let you know if any revisions are needed.  SkySlope (including DigiSign) is included in your monthly fee.  SkySlope is also where you find all your eXp state forms for listings and buyer representations 

DigiSign e-Signature Application

Your SkySlope account includes an e-signature application called “DigiSign.”  DigiSign is similiar to DocuSign, DotLoop, etc.  When you login into your DigisSign account, you can access DigiSign to have your clients sign documents, and we also use DigiSign for the eXp managing brokers to sign documents.  

Contract & Document Management in SkySlope

I use SkySlope and DigiSign on a weekly basis for our real estate transactions and it works great for us.  I really like that SkySlope is a central hub, and not some sort of broker shared folder with emails going back and forth about the files.  At my previous brokerage I would email all my listing/purchase documents to the managing broker, he would review, then email you back with documents that were approved and with documents that needed revisions, and the back-and-forth blew up your email inbox and made it hard to track.  SkySlope is a WAY better solution.

An overview of how to use SkySlope on the listing side of a sale:

When you have a new listing, you create a new listing folder, add all the documents you need, fill them out in SkySlope, and use the integrated DigiSign to send the documents for signature.  Once the documents are signed, then you upload the signed documents into the SkySlope “checklist” for your broker to review for completeness and can add any notes you want your broker to see.  Then the broker teams reviews for completeness, and when a document is correct and accepted the document turns green, and if any revisions are needed the document will turn red and the broker team will add a note of what needs to be changed (you also get an email from DigiSign when the broker notes a revision is needed.) In this system, when you want to check in on a sale, you just go to the checklist for the property and can see by color code if there are any remaining tasks.

Lead Generation

There are a number of resources available to eXp agents for lead generation.  Some of these are available to all eXp agents, some are available to agents in our Agent Wolf Pack (which you would also be in if you list me as your Sponsor), and some of these resources are available only to my sponsored agents from my organic website SEO/lead-gen training.  (As an example of what my organic website SEO process does – do a Google search for “Realtor Dyer Indiana.” Organic website leads is my primary lead source, which allows me to  cherry-pick the leads I want to take, and broker/refer out the leads I don’t take – which is nice!)

Lead Generation Available To All eXp Realty Agents

Making It Rain (Pay Per Click Lead Service)

Making-It-Rain is a “done for you” pay per click lead generation platform through BoldTrail that advertises on Google and social media. The leads can sync directly into your CRM, of which your CRM can automatically follow-up with the leads from follow-up “campaigns.” (Setting up Making It Rain and the automations of lead followup in BoldTrail is something I help my sponsored agents with.)

Following are “Making It Rain” testimonials from eXp Agents that use the platform. 

Jessica Smith | eXp Realty | Oklahoma

James Hemphill | eXp Realty | Washington

Skyleigh McCallum | eXp Realty | British Columbia

CRMs

Since we go into more details on CRMs on the “CRM” section of this webpage, I’ll keep this section light on content.  The main point to make clear here is that proper use of your CRM would stir up at least a handful of deals per year.

eXp Referral Network in Slack

Slack is the messaging program eXp uses.  There are threads for each state for agent-to-agent referrals.

Lead Generation Available To Members Of The Agent Wolf Pack

Social Agent Academy

The Social Agent Aademy is specialized training in how to leverage social media to get leads.  Social media platforms include Facebook, Instagram, Google and YouTube

Lead Generation Available To My Sponsored Agents

Organic Website Lead Generation/Search Engine Optimization (SEO)

I am in a paid mastermind/coaching group that teaches how to build and rank websites, so that you are on page 1 of Google search results, and to be the top Google Business Listing.  I have taken these skills and applied them to real estate agent websites and Google Business Listings.  What I love about these types of leads is that before calling you, buyers and sellers have already done their online research, and when they call you, its because they want to do business with you, and aren’t “shopping agents.”  I receive so many organic leads that I cherry-pick the leads I want to work with, and refer the other leads out to other agents, and then receive a referral commision (which is usually around 30% of the total commission amount.) For my sponsored agents, I coach you in this process so that you also receive inbound leads.

Splits & Fees

Splits

All agents in the United States are on a 80/20 split, with a $16,000 cap.  The $16,000 cap resets on the anniversary date of when you joined eXp Realty.  Note that when transferring to eXp as a single agent, or as a team, it is possible to get credit for your current cap status at from your curent brokerage (ie if you are 6 months into your capping year, and already have done $50,000 of commissions, or have already capped at your current brokerage, then you can get credit for that when transferring to eXp)

Fees

  1. Monthly Technology Fee – The monthly technology fee is $85.00. This fee includes your SkySlope account, your CRM (BoldTrail, Lofty or Cloze) account, access to eXp World, eXp Slack messaging, your personal eXp real estate webpage (mine is tonyanczer.exprealty.com).
  2. Transaction fees – $25/transaction Broker Review Fee, $40/transaction Errors and Omissions (E&O) insurance.  The E&O fee caps at $480/year.  

Stock & Ownership

When I joined eXp Realty, I only knew a fraction of what all eXp Realty had to offer (I knew WAYYYY less than what this article you are reading is explaining), eXp Realty offering a high-tech, free, CRM was actually the deciding factor for me to switch to eXp Realty.

4 Ways To Acquire eXp Realty Stock

1. Using Proceeds From Your Commisions At A 5% Discount

eXp allows you to buy up to 5% of your commission check at a 5% discount.   For example, if you have a $10,000 commission check, and eXp stock is $100/share, then you can buy up to $500 of stock at a share price of $95.00.  If you want to buy stock in this arrangement, you fill out a form in advance, and this stock purchase at a 5% discount happens automatically.  I do buy stock in this arrangement, and when I get paid my commissions from eXp, 5% of my commission payment eXp uses to buy stock at a 5% discount (which can add up faster than you’d think!).

2. Sponsoring Another Agent

The cost of the CRM is included in the monthly eXp fee (so, there is no additional fee for the CRM subscription as an eXp agent.)  If you were to buy BoldTrail on your own, the cost is $299-$1,800 U.S. depending on what level of account you buy.

3. Having Enough Production To Earn ICON Status

The cost of the CRM is included in the monthly eXp fee (so, there is no additional fee for the CRM subscription as an eXp agent.)  If you were to buy BoldTrail on your own, the cost is $299-$1,800 U.S. depending on what level of account you buy.

4. Buying Stock

This option 4 is a little obvious, but to closeout this section, its worth noting that you can always buy eXp Realty LLC stock on the open market.

Client Relationship Managers (CRMs)

When I joined eXp Realty, I only knew a fraction of what all eXp Realty had to offer (I knew WAYYYY less than what this article you are reading is explaining), eXp Realty offering a high-tech, free, CRM was actually the deciding factor for me to switch to eXp Realty.

contacts screen of the CRM BoldTrail
Contacts Screen in BoldTrail

What Is A CRM?

CRM stands for Client Relationship Manager.  It is the central database for all your real estate contacts, and central hub for your real estate business.  eXp agents have their choice of using:

What Is The Cost For The CRMs?

The cost of the CRM is included in the monthly eXp fee (so, there is no additional fee for the CRM subscription as an eXp agent.)  If you were to buy BoldTrail on your own, the cost is $299-$1,800 U.S. depending on what level of account you buy.

The Groups Of eXp Realty

There are many groups within eXp Realty.  The Groups are all organically formed (meaning not setup by eXp corporate.) Your experience at eXp can be night-and-day different from someone else at eXp, just based on what group they are in.  What group you are in is determined by who your upline is.  

exp realty agent Tony Anczer's upline partner list

The “Upline Partners” list to the left is the names of my upline.  Mike Sherrard and Connor Steinbrook are the founders of the Wolf Pack, therefore anyone that lists me as sponsor is automatically also in the Wolf Pack.  Ian Flannigan also has a group.  Traci Gagnon is married to Dave Gagnon, and they share a “MegaExpansion” group also.  So, any agent that lists me as their sponsor is automatically in all the groups of my upline also.

The Wolf Pack and the MegaExpansion/Gagnon group offers a ton of value in community, weekly calls, training, resources.  When I was new to eXp I just assumed that everyone had a great upline also, but then met a number of agents that complained of not having support from their upline because their sponsors did not offer any structured support or resources – so their only resource is eXp Realty corporate staff and resources (which is still great on its own), but all this to say is that picking a sponsor that offers support, and is a gateway to a great upline of support

eXp ICON Agent Program Award

exp icon program logo

eXp Realty offers the ICON program, which rewards agents and teams for top production by returning their cap to them when they meet set production and cultural metrics.  Full details of the program can be found at https://exptoolkit.com/icon-agent-award

ICON Production Requirements:

The below chart shows the production metrics needed to achieve ICON status.  When you reach ICON status you can receive up to your cap amount ($16,000) in EXP Stock:
  • $8,000 by meeting the ICON Production Award Requirements
  • $4,000 by meeting the ICON Cultural Commitment Award Requirement
  • $4,000 by meeting the ICON Event Award Requirement ($2,000 per eXp event, such as EXPCON, a local rally, etc)

Achieving ICON status also earns you: access to the ICON Agent Slack channel, access to the ICON Brand Kits, ICON Production Trophy, admittance to the private ICON room during EXPCON, 

In my experience, the biggest benefit to earning ICON status is proof to your buyer & sellers and referring agents that you are a top producer, which can help “seal the deal,” on potential clients choosing to work with you over another agent.

chart showing production requirements for the exp realty ICON award program

How To Get Paid From A Closing

The process of getting paid your commission is suprisingly simple.  In SkySlope you will have already entered the details on the closing date, time, title company, etc.  eXp then emails the title company with a “Commission Disbursement Authorization” (usually called the “CDA”) which tells the title company to  email eXp with the buyer/seller signed closing statement and a copy of the commission check. (See a CDA from one of my closings, which is also the image above/left.)  Directly after closing the title company will email eXp these documents (and then you also get a paper copy for your own records.)  eXp Realty LLC will direct deposit your commission into your bank account just from the scanned copy of the closing documents that the title company emailed them.  (The title company will also mail the original commission check to eXp corporate.)  My commission usually gets deposited into my bank account on the same day as the closing, or latest the next day.  

Revenue Sharing

What Is Revenue Share?

Revenue sharing is essentially a referral fee eXp Realty pays to their agents, when agents that your brought to the company have closings.  For example, say REALTOR Alex is living his best agent life being an eXp agent, and he has a closing with another agent Sara.  Sara tells Alex that she wants to transfer her license to eXp, and asks how to do transfer to eXp.  Alex explains the process, and Sara joins eXp.  When Sara joins eXp, in the application there is a question of “Who is your “sponsor?”  A sponsor is generally defined to be the eXp agent that influenced you to come to eXp.  So, Sara listed Alex as her sponsor.  Now, everytime that Sara has a closing, eXp takes a portion of the commission split that goes to eXp Realty, and pays that to Alex.  

7 Tiers of Revenue Sharing

Not only does eXp Realty LLC pay referral fees to the sponsor agent, eXp also pays the sponsors 7 levels deep (the lineage of eXp agents that joined before you is called your “upline.”)  Using the above Alex and Sara example, (and using alphabetical names for ease of illustration):

  • Alex is Sara’s sponsor, so Alex is Sara’s Tier 1 on her upline
  • Bob is Alex’s  sponsor, so Bob is on Tier 2 of Sara’s upline
  • Charleen is Bob’s sponsor, so Charleen is on Tier 3 of Sara’s upline
  • Doug is Charleen’s sponsor, so Doug is on Tier 4 of Sara’s upline
  • Elisabeth is Doug’s sponsor, so Elisabeth is on Tier 5 of Sara’s upline
  • Fred is Elisabeth’s sponsor, so Fred is on Tier 6 of Sara’s upline
  • Gina is Fred’s sponsor, so Gina is on Tier 7 of Sara’s upline 

 

So, everytime Sara has a closing, all 7 of Sara’s upline gets paid a referral fee (called “Revenue Share,” or “rev share” for short).  For clarity, all of Alex, Bob, Charleen, Doug, Elisabeth, Fred and Gina will all get paid “rev share” from eXp when Sara has a closing.

How Much Money Do Sponsors Receive In Revenue Share?

Each eXp Realty agent is on an 80/20 split with a $16,000 cap.  What that means is that for every closing that an agent has, 20% of the commision goes to eXp Realty LLC, 80% of the commission goes to the agent, and once eXp Realty has received $16,000 for the year, then the agent receives 100% of their commission for the remainder of their anniversary year.  This $16,000 cap then resets on the anniversary join date of the agent.  

Below is the breakdown of how much each 7 levels of upline receives for each agent’s closing.  

  1. Tier 1 (Alex) , 0.2% of your sponsored agent commision amount, or 3.5% if you sponsor at least 1 agent, with an annual maximum of $2,800/year per agent
  2. Tier 2 (Bob), 0.1% of your sponsored agent commision amount, or 4.0% if you sponsor at least 5 agents, with an annual maximum of $3,200/year per agent
  3. Tier 3 (Charleen), 0.1% of your sponsored agent commision amount, or 2.5% if you sponsor at least 10 agents, with an annual maximum  of $2,000/year per agent
  4. Tier 4 (Doug), 0.1 % of your sponsored agent commision amount, or 1.5% if you sponsor at least 15 agents, with an annual maximum of $1,000/year per agent
  5. Tier 5 (Elisabeth), 0.1% of your sponsored agent commision amount, or 1.0% if you sponsor at least 20 agents, with an annual maximum of $800/year per agent
  6. Tier 6 (Fred), 0.5% of your sponsored agent commision amount, or 2.5% if you sponsor at least 25 agents, and an annual max of $2,000/year per agent
  7. Tier 7 (Gina), 0.5% of your sponsored agent commision amount, or 5.0% if you sponsor at least 30 agents, and an annual max of $4,000/year per agent

You’ll notice that for each level of upline, there’s a base amount, plus a larger amount if the agent has directly sponsored the required amount of agents.  The base amount is called “eXpansion Share,” and the larger amount is called “eXponential Share.”

For an example, using easy math, let’s say agent Sara has a closing with a $10,000 commission.  Of that $10,000, the agent receives $8,000 (80% of $10,000), and eXp Realty receives $2,000 (20% of $10,000).  eXp Realty keeps half of the 20% they receive, and pays half of the 20% to the 7 levels of the agent’s upline.  If each level of Sara’s upline has sponsored the required number of agents to qualify for eXpansion share, then eXp would pay a referral fee to each tier of Sara’s upline as follows:

  1. Tier 1, Alex, ($10,000 x 3.5%), $350
  2. Tier 2, Bob, ($10,000 x 4.0%), $400 
  3. Tier 3, Charleen, ($10,000 x 2.5%), $250
  4. Tier 4, Doug, ($10,000 x 1.5%), $150
  5. Tier 5, Elisabeth, ($10,000 x 1.0%), $100
  6. Tier 6, Fred, ($10,000 x 2.5%), $250
  7. Tier 7, Gina, ($10,000 x 5.0%), $500

Now, if Sara has enough closings to reach her cap ($80,000 of gross commissions), then you can see how the annual maximum Revenue Sharing amounts are reached.  To illustrate, let’s say Sara earned $80,000 in commissions (which she would have then reached her annual cap, often called “capped,” like “hey, I capped this year and now am at 100% for the rest of the year”) – Sara receives (80% of $80,000) $64,000, and eXp Realty receives (20% of $80,000) $16,000. 

  1. Tier 1, Alex, ($80,000 x 3.5%), $2,800
  2. Tier 2, Bob, ($80,000 x 4.0%), $3,200
  3. Tier 3, Charleen, ($80,000 x 2.5%), $2,000
  4. Tier 4, Doug, ($80,000 x 1.5%), $1,200
  5. Tier 5, Elisabeth, ($80,000 x 1.0%), $800
  6. Tier 6, Fred, ($80,000 x 2.5%), $2,000
  7. Tier 7, Gina, ($80,000 x 5.0%), $4,000

The total of all these amounts equals $16,000.