Growing a successful real estate business takes consistency, skill, and the willingness to adapt. The Big Agent Meeting highlighted some of the most effective strategies for real estate agents who want to increase production and create more predictable long-term growth. Leaders from eXp Realty, KGCI Radio, Realy.com, and eXp University shared insights on systems, mindset, attraction, and the rapidly changing expectations of buyers.
The transcript offered clear reminders about modern tools, buyer behavior, negotiation, and the rising influence of AI. This article breaks those lessons into actionable steps you can start applying today.
The Final Four Months Decide Your Next Year
Russ Lagen opened with a simple but powerful warning. The work you do in September, October, November, and December determines how strong your January, February, and March will be.
Many agents believe the start of the year is naturally slow. Russ corrected that idea. Most slowness is self-inflicted. He shared behavioral patterns across the industry:
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Twenty five percent of agents stop working in October
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Another twenty five percent stop working in November
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Another twenty five percent stop working in December
This means seventy five percent of agents are inactive in December. Agents who stay visible and consistent during this time gain a major advantage.
If you want internal momentum for 2025, the work begins now.
Make Every Interaction About the Other Person
Russ emphasized one of the most important strategies for real estate agents.
Success in both production and attraction begins with connection.
When agents and clients feel understood, they naturally ask:
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What are you doing
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How are you growing
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What systems are you using
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What makes your brokerage different
This is the foundation of attraction inside eXp Realty. Instead of pitching, get curious. Ask about their goals, their challenges, and what they want their business to look like. People respond when they feel seen.
Bulletproof Yourself Before You Bulletproof Your Business
Ian Wheatley from KGCI Radio shared a reminder that applies to every agent.
Your business cannot operate at a higher level than you do.
KGCI’s “Survival to Scale” programming teaches agents how to:
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Improve their personal habits
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Manage energy
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Grow through intentional planning
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Develop a long-term mindset
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Put accountability systems in place
These ideas line up closely with the pillars of eXp Realty, which emphasize personal growth, community, collaboration, and long term sustainability. When agents focus on strengthening themselves first, they are better prepared to build stable businesses, support clients effectively, and contribute more value to the teams and agents around them.
AI Is Reshaping Buyer Behavior
Holly Mabry presented one of the most important insights of the entire meeting.
Thirty nine percent of buyers now use generative AI during their home search.
Younger generations use it even more. AI guides buyers through decisions such as:
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Lender options
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Loan estimates
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Local lifestyle research
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Comparable property trends
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Neighborhood data
This means buyers arrive smarter and more logical. The emotional side of buying is still present, but decisions are increasingly data based.
Your role is no longer only to provide information. Your role is to provide interpretation, context, and meaning.
Holly explained that AI might tell a buyer a home is not in a flood zone, but a local agent knows the street still floods during monsoon seasons. That level of insight is irreplaceable.
This type of deeper guidance reflects the environment inside groups like the eXp Realty wolf pack, where agents are encouraged to develop sharper market awareness, stronger communication skills, and a more advisory style of service. Wolf Pack training reinforces the idea that buyers do not just need facts; they need a professional who can translate data into decisions and help them choose the best path with confidence.
Be the Expert Buyers Cannot Google
Holly encouraged agents to become what she calls an information interpreter.
Buyers have endless data. What they lack is clarity.
You can add value by:
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Preparing AI-assisted comps before showings
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Sharing insights from past transactions in the neighborhood
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Explaining risks related to insurance or zoning
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Translating complicated data into simple language
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Avoiding MLS abbreviations that confuse buyers
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Summarizing next steps in a short follow-up message
The more you help buyers understand the meaning behind the data, the more you become indispensable.
Learn more about how to join eXp Realty and discover the support, training, and opportunities waiting for you.
Use AI Tools Provided Inside eXp Realty
Holly encouraged all agents to increase their AI literacy. She recommended replacing Google searches with tools like ChatGPT, Groq, or Perplexity and using Fyxer AI for email management.
Inside eXp Realty, tools like Fyxer AI help agents:
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Sort emails
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Draft replies
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Save time
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Stay organized
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Keep communication fast and consistent
Master Modern Negotiation With Logic and Local Knowledge
Holly explained that negotiations in 2025 require a blend of:
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Strong data
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Clear reasoning
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Local property knowledge
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Understanding the client’s priorities
She recommended asking clients what they are optimizing for:
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Payment
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Equity
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Convenience
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Lifestyle
Agents should prepare comps, concessions, and timelines before conversations. Logic backed by data builds buyer confidence and strengthens your offers.
Use Short Video to Stay Top of Mind
Holly encouraged agents to record quick sixty second videos each week with:
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Three stats
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A neighborhood update
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A simple market insight
Posting these videos on social media, LinkedIn, or texting them directly helps build familiarity and trust.
Build Revenue Share With Relationship Driven Attraction
Leo Perea and Jeff Sutherland discussed the balance between personal production and revenue share inside eXp Realty. Jeff shared that the key to attracting great agents is becoming a great agent yourself.
He encouraged agents to:
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Learn every part of the eXp Realty model
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Lead with real value
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Ask questions
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Understand pain points
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Build referral partnerships first
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Detach from the outcome
Focus on High Intent Seller Leads
Donnie Crouch from Realy.com explained how agents can avoid the frustration of low-quality seller leads. The platform filters sellers by:
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Motivation
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Timeline
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Price range
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Property details
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Likelihood to list
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Willingness to request a cash offer
It removes casual home-value searchers and connects agents with serious sellers.
Use Weekly Training at eXp University to Stay Current
Alyssa Spect highlighted weekly sessions inside eXp University, focusing on:
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Prospecting
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Smiling and dialing
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Leadership coaching
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Modern marketing
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Systems for scaling
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The Lab Podcast with Dylan Nanaka
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Executive masterclasses
Final Thoughts: Applying Strategies for Real Estate Agents in 2025
The Big Agent Meeting made one thing clear. Success today requires adaptability, consistency, and a strong support system.
Agents who want to grow should focus on:
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Staying active when others slow down
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Connecting with people daily
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Using AI tools effectively
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Recording simple videos
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Understanding buyer behavior
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Interpreting data clearly
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Leveraging systems inside eXp Realty
With the right environment and coaching, agents can build predictable growth and long-term momentum.
If you want mentorship, systems, and co-sponsored guidance, consider aligning with eXp Realty.