Growing a real estate business requires clarity, consistency, and strong systems. During the recent Big Agent Meeting, several eXp leaders shared practical business growth strategies that help agents improve production, strengthen communication, and build momentum.
This guide rewrites those insights into a clear format so you can apply them directly to your business and scale with confidence.
Balancing Working In Your Business and Working On Your Business
One of the most important lessons from the meeting is understanding the difference between activities that grow your business and activities that simply maintain operations. Many agents get stuck doing busy work that keeps deals moving but does not create new opportunities.
Working In the Business
These tasks keep transactions active but do not attract new clients.
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Coordinating inspections
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Managing contracts
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Following up on closing timelines
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Handling paperwork
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Completing administrative tasks
They matter, but they will not grow your income on their own.
Working On the Business
These activities generate long term growth and stability.
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Prospecting
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Meeting new people
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Posting consistently
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Recording video content
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Providing value to your sphere
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Staying top of mind
Agents who spend all their time inside transactions experience unpredictable income cycles, because there is no consistent flow of new conversations, relationships, or opportunities. Developing steady growth focused habits is the long term solution.
If you prefer an environment that keeps you accountable, connected, and supported through proven systems, the eXp Wolf Pack is a strong option to explore since it provides weekly coaching, mentorship, and a structured path toward consistent production.
Integrating Agent Attraction Into Daily Production
Russ shared an important insight. Attraction should not feel separate from production. It should happen naturally as you meet other agents every week.
Where Agents Naturally Meet Other Agents
You will regularly encounter agents at:
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Open houses
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Showings
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Board meetings
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Listing inquiries
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Inspections
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Community events
Each interaction is an opportunity to build your network.
When a listing goes under contract, contact the agents who showed the property. Share the update, add them to your sphere, and offer to notify them first when another listing becomes available in the area. This simple gesture builds goodwill and creates attraction without pressure.
This type of relationship driven communication aligns closely with pillars of eXp Realty, which emphasize collaboration, community, support, and shared growth. When you operate from these principles, attraction happens naturally.
Helping Clients Navigate Uncertainty with Calm and Strategy
Holly delivered one of the strongest messages of the meeting. Headlines do not matter unless they impact your clients directly. It is your job to interpret information and guide clients with clarity.
What Clients Want To Know
Clients care about real issues that affect their families and finances.
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Will my loan be delayed
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Will my closing be affected
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Will I need flood insurance
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Will the move date change
During the government shutdown, certain loan types may take longer to process. FHA, VA, and USDA loans may experience delays. IRS transcript processing and social security verification may also be slower.
Flood insurance presents the biggest risk. The National Flood Insurance Program is tied to federal funding and delays can stall closings completely.
According to the National Association of Realtors, NFIP disruption is one of the top causes of closing delays.
Why Calling Clients Matters More Than Email
Holly emphasized that clients need to hear your voice. Texts and emails cannot replace the confidence of a direct phone conversation.
Your script can be simple:
“Here is what is happening and here is how we will handle it.”
Follow each call with a text and an email summary. This shows leadership and keeps everyone aligned.
Planning Backwards for Clients Moving During the Holidays
Holiday moves require proactive planning. Holly recommends working backwards from the day the client wants to be settled.
Example Timeline for Thanksgiving Move In
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Thanksgiving occurs in late November
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Clients need two to three weeks to unpack and settle
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Closing should happen around November 5
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This requires going under contract by early October
This method creates clarity and avoids rushed decisions.
Why EXPCON Helps Agents Grow Faster
The session featured several speakers who emphasized the value of attending EXPCON. The event offers community, coaching, tools, and hands on learning that can elevate an agent’s entire year.
Benefits of Attending EXPCON
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Direct access to top producers
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Tactical business strategies
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Leadership coaching
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Attraction and team building education
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Skill development workshops
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Access to proven systems
Even one useful idea can lead to a sale, which often covers the cost of attending.
To explore opportunities inside eXp or learn more, here is a guide on how to join eXp Realty.
Inside the Zucasa High Accountability Onboarding System
Brian and Britney explained how Zucasa helps eXp agents build consistent habits through a structured process. The program focuses on accountability, coaching, and real time application.
Three Day Introduction Process
The introduction includes sessions on:
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Technology
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System standards
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Lead expectations
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Follow up strategies
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ISA structure
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Consistency coaching
This helps agents understand what will be required before they enter the program.
The Ten Property Preview Assignment
Every incoming agent must preview ten properties. This is a simple test of reliability and follow through. It helps the coaches understand who is ready to do the work.
Daily Huddles That Build Habit and Momentum
Agents attend short morning huddles Monday through Thursday. These sessions provide:
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Objection practice
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Role play
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Morning motivation
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Accountability
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Skill building
The goal is to help agents build the habits needed to achieve long term, consistent production. As agents progress, they graduate into independent momentum.
Why eXp University Helps Agents Stay Relevant
Alyssa introduced the next week’s eXp University sessions and reminded agents of the importance of continuous learning. The platform offers fifty to sixty live classes each week, all taught by professionals who are active in today’s market.
Topics Covered Weekly
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Leadership
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Consistency
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Mindset
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Team building
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Marketing
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Client communication
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Investment strategy
By learning one new thing each week, agents build fifty two new skills in one year. This is how long term success is created.
Building a Strong Finish to 2025 and a Better Start to 2026
The meeting concluded with a reminder that now is the time to build momentum for next year. The actions you take in this quarter will determine your strength in the next one.
Focus Areas for Agents
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Showing up consistently
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Attending training
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Staying proactive with clients
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Balancing production and attraction
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Remaining connected to community
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Planning ahead with purpose
Doing these consistently creates predictable and scalable results.
The Road Ahead for Your Real Estate Business
The Big Agent Meeting offered a clear roadmap to help agents improve productivity, strengthen communication, and build lasting momentum. By applying these strategies, attending EXPCON, engaging in Zucasa, and learning consistently through eXp University, you can elevate your real estate business throughout 2025 and beyond.
If you want mentorship, systems, and a supportive community around you, connect with Tony today. Co-sponsorship support is also available if you want a more guided and collaborative path as you grow your business.
Your next level is one decision away.
Reach out and explore how partnering with eXp can transform your business and give you the structure and backing you need to scale with confidence.