Every year, eXp Realty brings its global network of agents and brokers together for its most anticipated event of the year, eXp Realty EXPCON. The 2025 edition, held at the Miami Beach Convention Center, gathered more than 4,500 real estate professionals from across the United States, Canada, and beyond. The event was filled with collaboration, innovation, and a spirit of growth that has become the hallmark of the eXp Realty culture.
This year’s conference highlighted the company’s ongoing focus on technology, community, and agent success. From AI innovations and new business tools to expanded luxury programs and a rebuilt communication platform, EXPCON 2025 showcased how eXp Realty continues to redefine what it means to be a modern real estate brokerage.
For professionals seeking a brokerage that blends independence with innovation, now is the time to join eXp Realty. The company’s model empowers agents to grow faster, connect globally, and leverage cutting-edge tools that enhance every part of the real estate business.
A Week of Connection and Collaboration
Host Russ Lagen kicked off eXp Realty EXPCON 2025 live from the “Success Booth,” right in the middle of the Miami convention floor. Behind him, hundreds of agents were networking, filming interviews, and attending sessions. Russ described the event as a true celebration of the company’s people, culture, and shared mission.
He reminded agents that even though eXp Realty operates primarily in a virtual environment, its in-person events like EXPCON 2025 are invaluable for building lasting relationships and sharing knowledge. The energy of 4,500 people under one roof created a sense of unity that is hard to match in any other brokerage.
Agents attending eXp Realty EXPCON 2025 enjoyed workshops, success panels, and breakout sessions led by top producers, leadership coaches, and technology experts. Topics ranged from digital marketing and lead generation to personal development and team building.
Lagen encouraged agents who have never attended a live eXp event to make it a goal for the upcoming year. The next eXp Realty EXPCON 2026 is already confirmed for Salt Lake City, Utah, promising another unforgettable experience.
Big Announcements from Chief Marketing Officer Wendy Forsythe
Chief Marketing Officer Wendy Forsythe took the stage to reveal several important announcements that reflect eXp Realty’s continued investment in agent support and innovation. Her session highlighted four major updates that will shape how agents market themselves, stay connected, and manage their businesses in 2026 and beyond.
1. Personal Brand Kits in Canva
eXp Realty agents have long benefited from access to Canva Enterprise Pro, a design platform integrated with the company’s marketing tools. Over the past year, agents created more than 1.5 million designs, using Canva templates for listing presentations, open house flyers, and social media posts.
The newest upgrade to this system is the Personal Brand Kit. Every eXp Realty agent will soon be able to set up a personal brand kit that includes team logos, color palettes, and custom fonts. This feature ensures that agents can maintain visual consistency across all marketing materials. Whether designing a postcard or updating a listing flyer, everything will match the agent’s professional brand in just a few clicks.
Forsythe shared an interesting statistic: the average eXp Realty agent completes a Canva design in under eight minutes. With the new brand kits, that time will shrink even further, making it one of the most efficient marketing resources in the industry.
2. Introducing Meta: The AI Business Assistant for Agents
The second announcement that drew major excitement was the introduction of Meta, eXp Realty’s new AI-powered business assistant. Accessible on mobile devices, Meta acts as a voice-activated helper that instantly answers questions about an agent’s business.
For example, agents can ask:
- “How close am I to reaching my cap?”
- “When is my next closing?”
- “How many people are in my downline?”
- “What documents are missing from 123 Main Street?”
Meta responds in real time, pulling data directly from the agent’s business dashboard. It functions much like Siri or Alexa but is customized specifically for real estate. This tool gives agents the ability to manage operations hands-free, even while on the road.
By integrating AI directly into the agent workflow, eXp Realty continues to set the standard for technology-driven efficiency in real estate. Meta is expected to roll out to all eXp Realty agents before the end of the year.
3. Expansion of eXp Luxury: Sports and Entertainment Division
The luxury segment of real estate has always been a strong focus for eXp Realty, and this year, the company took a significant step forward with the launch of eXp Luxury Sports and Entertainment.
This new division is designed for agents who specialize in representing professional athletes, entertainers, and other high-profile clients. The program provides access to a specialized network, exclusive certification training, and collaborative tools to help agents deliver the white-glove service these clients require.
Agents can now expand into this growing market while staying connected to peers across the U.S., Canada, and globally. The first certification training session for the new luxury program begins in early November, with more planned throughout 2026.
4. The Hub: A New Platform for Communication and Collaboration
Forsythe’s final announcement introduced The Hub, a brand-new community platform created to replace the discontinued Workplace system.
Built using AI and Vibe Coding, The Hub brings back the sense of social connection that agents once enjoyed in Workplace groups. Inside The Hub, agents can create discussion groups, collaborate on projects, share referrals, and participate in specialized communities.
To access the platform, agents must sign up using their exprealty.com email address. Once approved, they can join topic-based groups, connect with leadership, and explore new opportunities for networking.
Founder Glenn Sanford played a major role in developing this new platform, ensuring that it supports eXp Realty’s values of openness, collaboration, and innovation.
Partner Spotlight: The CE Shop
Education remains at the core of eXp Realty’s mission, and the company’s ongoing partnership with The CE Shop continues to empower agents at every career stage. The CE Shop has served more than 1.4 million students and partners with over 4,000 organizations nationwide.
At EXPCON 2025, the company announced updates to its online learning programs, including integrated audio and video lessons, expanded courses in appraisal and inspection, and an innovative professional growth pathway called ProPath.
ProPath helps agents master negotiation, client relationship management, and operational efficiency without the cost of traditional coaching. This program aligns perfectly with eXp Realty’s commitment to making professional development accessible, flexible, and impactful.
Data-Driven Success: SISU and Battr
In another engaging segment, Brian Ellington and Zach Muer discussed how the tools SISU and Battr help real estate teams stay accountable and boost lead conversion.
SISU provides a “Great Wall of Metrics,” displaying real-time performance data across team dashboards and even TV screens in offices. Battr complements this by automating lead follow-up and ensuring agents maintain consistent outreach standards.
Together, these tools simplify performance tracking and make it easier for team leaders to identify where agents can improve. The discussion emphasized how data transparency and accountability are key to sustained growth, especially for teams working with lead platforms like Zillow Flex or generating organic leads through SEO.
eXp University Launches AI Accelerator Series
Education took center stage again as eXp University announced a new AI Accelerator Series. This free, eight-week program teaches agents how to use artificial intelligence to grow their business.
Participants will learn practical skills such as automating CRM systems, building smart marketing funnels, creating content with AI tools, and improving search visibility.
The program includes sessions from industry experts like Jacob Shyman, who leads the Digital Growth Series, and Amy Weaver, Senior Vice President of Growth, who focuses on balancing productivity and personal well-being.
These courses are hands-on, giving agents real frameworks and templates they can apply immediately. The AI Accelerator represents a larger movement within eXp Realty to integrate AI learning and implementation into daily business practices. For new agents who want to understand how to get started and take advantage of programs like this, the company offers a step-by-step guide to eXp Realty Onboarding.
Looking Ahead: Innovation and Agent Empowerment
As eXp Realty EXPCON 2025 came to a close, host Russ Lagen thanked the many organizers, speakers, and staff members who helped bring the event to life. He emphasized that eXp Realty’s growth continues to be driven by collaboration, community, and a shared mission to help every agent achieve lasting success in a rapidly changing real estate landscape.
From the introduction of Mera, the debut of The Hub, and the expansion of luxury divisions, to the launch of AI-focused education and data tools, the conference highlighted how eXp Realty continues to blend innovation with human connection. These initiatives reflect the company’s commitment to providing agents with the tools, training, and community support they need to grow their businesses.
This vision is deeply connected to what the company describes as the Four Pillars of eXp Realty. Each pillar represents a core value that shapes the brokerage’s culture of innovation, collaboration, and shared success. The announcements made at EXPCON 2025 show how those principles are not just words but living strategies that continue to guide eXp Realty’s growth and empower its global agent community.
As Russ Lagen reminded attendees, “Every year we improve the game and make it easier for agents to be successful at eXp Realty.” The Miami conference captured that message perfectly, showing how eXp Realty remains a leader in redefining the future of real estate through technology, education, and strong relationships.